Lamborghini Urus, a grand SUV concept from Lamborghini. The Lamborghini Urus is a luxury SUV invented by their CEO Stephan Winkelmann. The three-door SUV is equipped with an advanced V8 engine and an hourglass-shaped exterior design. The Urus was first introduced to the public at the Geneva Motor Show in 2021 and will hit the market in 2022. Urus is a truly ground-breaking new automotive product, that like the World’s first production SUV in 1949, sets out to establish a new segment. And it can begin its journey as early as 2019, as the launch is scheduled for the first quarter of the year. Urus will be a flagship for the legendary automaker which is at the peak of its automotive design and production.